Prolific Technology Inc. is a fast-growing IC design house, established in 1997, and is well-known in many parts of the world for its design capabilities and reliable products. Prolific Technology Inc. is extremely successful with its USB-serial ICs, and produces ICs for PC peripherals, storage interfaces, multimedia, GPS, brushless-motor driving, Hall Effect sensing, and communications. Future plans call for increased efforts in SOC development as well as integration of competitive multimedia (MPEG-4/JPEG/MP3) and GPS products.