How Repligator generated different wine labels from a single simple image

We were given a single simple logo to elaborate for a wine label. It was drawn and then scanned (not altogether perfectly) into the computer:

Next we started pushing F7 and F8 to see what Repligator suggested as interesting effects. The images that follow are just some of the results:

(Italian Wine - Roman Mosaic!)

(A Vivacious Red!)

(A Heavenly White!)

(A Traditional Cross-Stitch Design)

(A Sparkling White)

(A Very Modern Strong Wine)

(Another Heavenly White)

(Matured in Wooden Casks)

(A Starry Sparkling White)

(Logo on the old Wall)

(One of Andy Warhol's Favorite Wines)